It’s pure genius. A place where people, mainly women join to prove that they are active enough on social media to receive free stuff in exchange for reviews and product promotion. Super cheap labor. And it feeds off of people’s desire to know about something first.

Personally, I wish I had thought of it, and I really like to participate.
During college, I had a fashion column for the paper at my university and I really enjoyed keeping myself in the loop of what was hitting the global fashion market place and at the time it turned out to be bright colored skinny jeans and animal print. I can say I was the only person on campus with skinny jeans other than denim for a while and I enjoyed being above the curve.

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